10 Ways Companies Can Use Custom Mobile App Technologies To Drive Business

Authored by chintan on February 23, 2018

Tens of thousands of mobile apps have been custom built and deployed by businesses in the past couple of years. What we’ve learned from these projects is that certain application scenarios are gap fillers in processes while others are for their usability and their ability to make a difference in the business. The business domain a company is in also matters, because the same mobile app won’ t work equally well in every business context.

What we do know, is that certain mobile apps have worked exceptionally well and are providing us with some outstanding examples of mobile app best practices in enterprise mobility. Here are 10 of them.

1: Field Service Delivery

Field workers are constantly moving, making it difficult to keep track of notes and documents. Mobile app gives workers the ability to keep moving while easily keeping track of their work. It also allows them to access and edit documents from their phone, drastically decreasing the chance of paperwork getting lost. By integrating mobile app into your service business, your workers can stop worrying about losing notes and documents and start focusing on more important things. Like customer satisfaction.

2: Order configuration in the field

Salespersons from technology-equipped companies have to struggle to correctly feed customer requirements into their system while being on field. A lot of jotting down on paper or asking clients to fill forms that later on either get processed by back-office or themselves have to enter into the system. With mobile apps salespeople can directly enter the order while sitting with customers, even getting documents signed and do in-person verification which in turn increases the conversion of leads to sales while delivering an outstanding experience to the customer.

3: Financial planning using tablets

Portfolio allocation, retirement planning, and applying for insurance products can be complicated and confusing. Now a financial planner can sit with a client at a table and work through what-if scenarios and portfolio management with the help of a tablet everyone can see.

4: GPS logistics tracking

Logistics companies use mobile devices and sensors to track the routes and locations of their trucks. The technology enables them to reroute vehicles in emergency situations and to optimize routes for better delivery results.

5: Project collaboration

More and more companies are working globally, with employees collaborating on projects located in different geographical areas. Some of these employees are field-based. Mobile technology is enableing employees to collaborate on projects in real time, keeping project data and timelines fresh. This real-time collaboration is contributing to more projects working “right” the first time.

6: Instant messaging and expert finding

In companies that are global or distributed across a wide band of locations, mobile technology is enabling instant messaging and “expert finding” through access to employee expertise databases. As a result, employees can solve difficult problems faster.

7: Training

A new generation of talent management software enables employees to receive company training videos over their mobile devices in the field. The mobile training is a breakthrough for field technicians who must keep pace with new features and functions of the products they are responsible for servicing.

8: Alerts

Airlines and tram systems now issue auto alerts and updates to passengers on their mobiles to let them know if their flights/routes are on time—or to suggest alternative if problems develop. These mobile apps have improved customer satisfaction ratings. Learning from Airlines and Trams can be applied to any companies who wish to deliver better customer experience then the rest.

9: Claims

Employee expenses are often an essential part of running a business. Mistakes happen and as the saying goes “you’re only human”, however, these mistakes can prove to be costly and putting preventative measures in place will help you and the company in the long run. Mobile app help employee correctly track and report expenses while a robust backend relieves approvers and auditors to intelligently authorise and keep check on budgets and limits.

10: Contextual GPS

GPS is moving to the next level with contextual information for users—like finding the nearest restaurant in your locale and providing restaurant reviews, photos, and directions. More companies and industries are adding contextual information to GPS through downloadable mobile apps, so the field of GPS contexts will continue to expand for consumers.



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