5 Signs You Need to Upgrade Your E-commerce Platform ASAP

Authored by chintan on May 29, 2021

Are you leveraging the best returns from your e-commerce platform? Does your site offer an impressive shopping experience?

Unless your answer is ‘Yes’ without the hint of doubt, it is crucial to upgrade your e-commerce platform.

The E-commerce sector is embracing new peaks in 2021. And it will surpass $740 billion in revenue by 2023.

Moreover, the significant decline in offline shopping in the previous months has promoted the online retail sector. And the competition in the e-commerce sector is also proliferating in tandem with its global revenue.

Therefore, it is crucial than ever to future-proof your e-commerce business with the right e-commerce platform.

Some important considerations:

  • 52% of consumers are not likely to buy from a site that fails to deliver a good m-commerce experience.
  • Inefficient and long checkout processes lead to an increased cart abandonment rate.
  • E-commerce sites that cannot be integrated with personalization lose a significant amount of sales. Especially today, when at least 74% of shoppers do not prefer to buy from a brand’s site that lacks personalization.
  • E-commerce platforms that lack automation capabilities generally have a higher operations cost.
  • A dull shopping experience and e-commerce design will off put a minimum of 38% of your traffic.

By now, you would know that the choice of your e-commerce platform has a crucial impetus on your overall sales and revenue.

So, here we bring you 5 Signs that Indicate You Need to Upgrade Your E-commerce Platform

1. Your E-commerce Platform Offers a Dull Shopping Experience

Time and again we hear about the importance of the design of a website.

Your site design and its user experience remain the crucial parameters that decide your bounce traffic. And this is accompanied by a ‘shopping experience’ in the case of an e-commerce site.

86% ofshoppers are more likely to increase their shopping budget owing to a good shopping experience. 

As per some stats:

With that said, if your e-commerce platform doesn’t allow you to offer a seamless customer experience, it is time to switch to a better e-commerce platform.

Some of the most common inefficiencies with traditional e-commerce platforms:

  • Many e-commerce platforms offer limited design customization. This limits your brand’s distinctiveness and may fade the first impression of your brand.
  • The platform doesn’t allow a one-click ordering process. It leads to an increase in cart abandonment
  • The platform does not support new (and popular) payment gateways. Thus, hindering the shopping experience for the consumers.
  • The platform isn’t compatible with 3rd party upsell and cross-sell tools. This will significantly reduce your conversion potential.
  • The e-commerce platforms don’t allow you to customize the user journey along with the site.
  • The overall performance of the e-commerce site is not impressive. This significantly affects the user metrics and conversions.

If your e-commerce platform offers similar limitations, you must consider to upgrade your e-commerce platform. Or you might lose a significant amount of potential sales.

2. Reluctant Integration with Personalization

E-commerce competition is at its peak, and every consumer that abandons your site is a qualified lead for your competitor.

Moreover, shoppers are not willing to settle down for makeshift e-commerce arrangements. Especially when advanced e-commerce marketplaces are dominating the retail sector.

With that said, a personalized shopping experience is a must-have feature in 2021.

74% of shoppers are highly reluctant to buy from brands that lack content personalization. And 91% of shoppers said they would prefer to purchase from a site that aligns well with their interests.

It definitely means that if your platform does not allow personalization, you are losing significant sales.

e-commerce impact of personalization

Moreover,

One of the best ways to embrace and offer personalization for your e-commerce business is through tools. Advance e-commerce platforms allow you seamless integration with smart content tools. These tools allow you to automate smart content for your e-commerce site or app. Thus, offering content personalization and growing your e-commerce sales.

With this, many advanced e-commerce platforms allow seamless integration with AI-based upsell & cross-sell tools. These tools use AI to promote personalized upsell & cross-sell offers to the visitors in real-time. This improves the average order value, reduces cart abandonment, and grows overall e-commerce sales.

So, if your current e-commerce software lacks support for automated personalization, you must consider upgrading it.

3. Your Platform Lacks Superior Backend Technology

An issue that many e-commerce businesses fail to scrutinize is the increased cost of backend operations.

Many e-commerce platforms offer less to no support for backend technology. And this translates into inefficient backend operations, which as a result increases the e-commerce management cost. If such is the case, you must upgrade your e-commerce platform. 

An e-commerce research report from Capgemini says that 97% of e-commerce retailers feel it is highly challenging for them to offer free shipping. And they can only sustain it by decreasing the shipping/delivery management cost in some way.

Another report says that 43% of supply chain management executives believe that the increased shipping cost is a result of the inefficiencies in the traditional shipment process.

A significant ratio of B2B staff also considers e-commerce integration crucial for efficient B2B operations.

Considering all the above factors, it is advisable to employ e-commerce software that offers backend operations support.

Some of the common backend operations that your e-commerce solution must offer:

  • Seamless Inventory management
  • Order processing management
  • Delivery management and integration with last-mile delivery
  • Prompt Order tracking and shipment management
  • Customer KYC and Onboarding Management
  • Payment Management and Order Return Requests

If your current e-commerce platform fails to offer active support or integration with these backend tasks, you need to employ an advanced e-commerce platform.

An advanced e-commerce solution integrated seamlessly with backend operations and offers perks like:

  • Increased operation efficiency and decreased labour dependency
  • Increased efficiency helps in reducing the operations and e-commerce management cost
  • Efficient shipment and delivery management, allows businesses to offer Free Delivery
  • We can witness an increase in accuracy with the elimination of paperwork processes
  • Integration with automation helps cutting down on management cost

Also Read: Ways to Future-proof On-demand Retail

4. Less Support for M-commerce

One of the main motivations to upgrade your e-commerce solution is to embrace m-commerce. Many e-commerce platforms offer less support for mobile commerce, and it significantly affects your sales.

Moreover, websites built on some e-commerce platforms are not responsive and offer a dull experience on mobile platforms. This can be significantly off-putting for online shoppers. And they are most likely to abandon your brand.

In the first quarter of 2021, 54.8% of global website traffic came through mobile devices (excluding tablets). This explains the importance of a mobile-friendly e-commerce site.

So, if your e-commerce platform doesn’t help you build particularly responsive e-commerce sites, it is time to switch to an advanced e-commerce solution.

On the other end, the global m-commerce share is expected to exceed 72.9% in 2021. However, some e-commerce platforms do not offer active support for creating mobile app versions. And this directly affects the e-commerce revenue.

m-commerce share in 2021

Here are some stats that showcase the importance and popularity of mobile commerce:

M-commerce contributes to a significant portion of e-commerce sales, and you cannot ignore it. So, if your e-commerce platform doesn’t support building a mobile version of your app, it is time to employ a new feature-rich e-commerce solution.

5. Limited Customization and Scalability

Except for the above signs, several other important considerations are:

  • Does the platform allow an appreciable amount of customization?
  • Is the e-commerce solution scalable to support growing business requirements?
  • Are the e-commerce websites produced on this platform SEO-semantic?
  • Does this e-commerce platform offer impressive performance?

Your answer to these questions will dictate your need for an advanced e-commerce solution.

We are witnessing rapid transformations in the e-commerce sector, and it hints at the need for rapid customization support. In simpler words, your e-commerce platform must offer a suitable degree of customization.

This might include customizing the user journey, theme customization, custom design support, custom checkout process, etc. Each of these customizations will help you with:

  • Creating a distinctive brand image
  • Embracing the newest e-commerce trends with ease
  • Adding features to improve the shopping experience on the site or app
  • Customizing the user journey to improve the conversion rate on the site

Customization support is crucial for growing your e-commerce sales.

Moreover, many businesses feel the need for an upgrade when their current e-commerce platforms limit their business growth. Many e-commerce platforms fall short on the scalability parameter. And when the business grows, there arises a need for platform switch and e-commerce migration.

However, it is better to prepare early than rushing on the eleventh hour. A business must make sure that the e-commerce platform it employs offer high salability to support future requirements.

And so, if your e-commerce solution is likely to hinder your growth in the future, you must upgrade your e-commerce platform before you are compelled to cross that bridge.

SEO-semantic E-commerce

Another crucial consideration that you cannot afford to miss is the SEO compatibility of your e-commerce website.

The first online interaction for 68% of consumers starts with search engines. Moreover, 40% of all business revenue comes via organic traffic. 

With that said, the website you create from your e-commerce platform must be SEO-semantic. However, many theme-based e-commerce solutions offer less support for SEO implementation.

And therefore, it is necessary to upgrade your e-commerce platform.

E-commerce Performance

A common issue witnessed by some e-commerce platforms is faded site performance.

As per relevant statistics:

46% of shoppers wouldn’t consider revisiting a site that delivers poor performance.

25% of visitors would abandon your e-commerce site if it takes more than 4 seconds to load.

Every 1-second delay in your load time results in a 16% reduction in your customer’s shopping experience.

The above factors hint at the quintessence of superior site performance for an e-commerce business. And if faded site performance is capable of reducing a substantial amount of sales.

Thus, the sure way to lead is by switching to an upgraded e-commerce platform that displays superior site performance.

Summing Up

Nevertheless, the above signs indicate some of the most common inefficiencies with the traditional e-commerce platform. There are several other signs you must also look out for. These include:

  • The maintenance complexity of your e-commerce solution

The e-commerce platform might require frequent support services and the maintenance cost can be high. The downtime losses on the platform might translate into a loss in sales. If you relate to this factor, it is better to upgrade your e-commerce platform. And you must employ an efficient e-commerce solution.

  • Complex back-end functions

In some cases, your e-commerce solution has complex back-end functionality. And so, you might require regular technical assistance for even small back-end operations. This is most likely to increase your overall operations cost.

The preferred alternative is to employ an advanced e-commerce solution that offers intuitive back-end functionality to manage your app.

  • Slower integration with latest e-commerce trends

As aforementioned, we are amidst some rapid transformations in the e-commerce sector. New e-commerce trends are knocking on our door almost every weekend. And therefore, if your e-commerce platform is reluctant in adapting to the new trends. And you have to wait quite long before you can utilize a new e-commerce trend, you must consider to upgrade your e-commerce platform.

  • Lack of Important Features

Lack of features is a sign that stands out from a mile. However, many times businesses are reluctant in analysing the inefficiencies in their e-commerce platform. And this can lead to reduced e-commerce revenue and missing out on potential sales.

As I draw the conclusion to this article, I would advise e-commerce businesses to consider and scrutinize each of the above signals. Moreover, the choice of your e-commerce platform significantly affects your sales.

Further, our experts can help you audit your current e-commerce platform. And you can also take a look at the features of our advanced e-commerce solution.


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