An app for grocery delivery has become a necessity now and it is important to target grocery pick up as well because the situation demands so.
The recent pandemic has affected countries demographically rather than geographically and hence the rules in every country now vary according to the number of affected/infected people in different states.
A lot of apps that had domintated the market single-handedly are now unable to ship vegetables and fruits due to state-wise restrictions on import and export.
So, people are left with buying fruits and vegetables on a daily basis from nearby grocery market. Solutions like Tookan App from Jungleworks have already started making it easy for new businesses that target grocery puck up.
If you are planning to build an app for grocery delivery then the time is now. Want to know why?
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Grocery shopping through Grocery Delivery Apps
Almost everyone has resorted to cooking at home rather than buying cooked food from restaurants or online due to the COVID scare. In fact, people have started realizing the benefits of cooking at home and how therapeutic the process of cooking can be!
We all have a list of vegetables and a list of fruits every we go grocery shopping, be it going to a giant grocery store or an online one. I am someone who would prefer to use an app for grocery delivery even if I have a grocery outlet near me and I am sure that I am not the only one who’s sceptical and lazy enough to not go to a grocery outlet near me.
People need fruits and vegetable on a weekly basis if not on a daily basis not just because they want to survive but also because they want to stay fit. In fact, a lot of them have specific purposes for their choice of vegetables and fruits like the need for vegetables with high protein, vegetables high in fiber, vegetables in pizza (oh yes!), fruits low in carbs, fruits low in sugar, fruits for weight loss, and more.
Fitness enthusiasts and health experts know the importance of going green and with veganism in trend, even they have resorted to having a fruits list along with the usual list of vegetables within the only difference being that when it comes to fruits some of them prefer fruits low in carbs over seasonal fruits. I have even seen a few of my friends trying to know what fruits dogs can eat. Well, when it comes vegetables everyone needs vegetable recipes.
Oh no! I am not bluffing. If you are someone who believes in hardcore facts and statistics then I present this to you:
Statista clearly states the increasing scenario of apps for grocery shopping. The online sales generated about 23.9 billion U.S. dollars in 2018, and it is expected the sales will reach 59 billion U.S. dollars by 2023.
Invesp in its 2020 statistics claims that 70% of US shoppers could be buying groceries online by as early as 2022.
As for the 30% people who would still prefer shopping from giant grocery stores in USA, it is necessary to target grocery pick up so that they can use your app to schedule pick up to suit their convenience.
The Economic times in one of its recent articles has to say this about Asia,
In a report published earlier this July by Institute of Grocery Distribution (IGD) Asia, online grocery shopping in the top 12 grocery markets in Asia is forecasted to grow from USD 99 billion today to USD 295 billion in 2023. The annual compounded growth rate (CAGR) is an astounding 24.4 per cent compared with 6.2 per cent for the overall grocery retail market. IGD also forecasts that online will account for 7.6 per cent of total grocery retail sales in Asia by 2023, more than doubling its current market share.Whye, Lee Kah. “India’s Online Grocery Shopping Forecasted to Be among Fastest Growing in Asia – ET Retail.” ETRetail.com, The Economic TImes, 8 July 2019, retail.economictimes.indiatimes.com/news/food-entertainment/grocery/indias-online-grocery-shopping-forecasted-to-be-among-fastest-growing-in-asia/70124745.
So, you can either embrace this change as soon as possible or end up being a loyal customer instead just like me!
Competition from Bigger Brands
Indeed. Your concern regarding competition from players like Amazon Fresh and Walmart are genuine. But let me give you statistical data from eMarketer along with a logical explanation.
Although 62% of digital buyers make their purchase from players like Amazon Pantry, Amazon Fresh, and Amazon Prime and 42% from Walmart, there are still 24% people who make their purchases from Grocery Store’s website and 18% of them from digital grocery delivery companies.
No, 24%, 18% and 11% aren’t small when we are talking about a multi-billion dollar sector here. Also, dairy products, vegetables and fruits are easily perishable items and cannot be stored for longer period of time. In fact, people still prefer freshness over the cheapness of these items. So, it isn’t about who’s a bigger name but who can deliver the list of vegetables and list of fruits faster and fresher.
Yes, you can still beat them to it. But since you know about the market scope now, let’s get you acquainted with online grocery business.
Understanding the Online Grocery Market
Types of Grocery Delivery Models
There are various kinds of grocery mobile applications. Choose the one that would help your business the most:
Aggregator industry is emerging since the past 5 years. In an aggregator, the grocery delivery apps list all the nearby grocery stores and various supermarkets in your neighbourhood.
Then, you can choose one where you want to place your order. The app takes you through the payments process and confirms your order once it reaches the supermarket.
You can then expect your list of basic groceries to reach at your doorstep anytime.
In this case, the obligation to deliver the grocery lies at the hands of the supermarket and not the aggregator platform.
A marketplace app might belong to a supermarket owner who owns a commercial center.
A buy and sell marketplace can accommodate both buyers and sellers within the platform like connecting organic farmers with their customers where they use your marketplace app for their needs.
Besides that, they also own a network of conveyance workforce to deliver grocery to customers through a retail mobility arrangement.
But for your grocery marketplace, you have to appoint your own delivery men for delivering groceries to the customers’ place.
In the case of marketplace apps, it is critical to know whether customer demand for a particular grocery can be fulfilled within the stipulated time.
Online Grocery Delivery
A business model such as Amazon Pantry, Big Basket in India or Instacart can be a good example of online grocery delivery model.
These platforms are well known because of their user-friendly grocery delivery apps that offer same-day delivery, 99.3% on-time conveyance, 99.5% request fill rate, and a no-inquiry client merchandise exchange.
Developing a similar app might work for a startup in the grocery delivery space. If you are planning to set this up then I would seriously recommend Tookan app from one of India’s pioneering solutions company Jungleworks that can help you build an app for grocery delivery quickly.
The old Grocery chains such as Tesco, Walmart, Spar, D-Mart, etc have their own on-request delivery platform for smaller-scale orders which can be dispatched seamlessly through a mobile app.
These giant grocery stores have the capital and reputation they need for marketing their grocery delivery apps and are the next big thing after online grocery delivery giants.
For food grocery store owners, creating a grocery delivery app that will represent your grocery shop is necessary.
They need to have proprietor commissions for their branded app, update the online grocery items available on the store, have their own delivery men, deliver particular items to customers and manage all store-related activities.
A grocery delivery app that manages all of these for them and a customer app for their digital buyers is all they need.
A custom app will solve all their pains in one go.
Grocery List App
This genre of apps let your customers build their grocery list smartly.
Be it the list of vegetables your customers want or the list of fruits and other household essentials, they issue reminders, track expenses each month, and do so much more to digitize their grocery shopping experience.
These are their useful monthly expenditure companions. They can let you know the psyche of your customers and help you provide them with need items immediately and safely.
Work Flow of Grocery Delivery Apps
Essential Features of a Grocery Delivery App
User Panel Features
The most significant part of an application where users need to login via their email id or contact number.
These days, users prefer to have an option of login through social media accounts such as Facebook.
After logging into the app, users need to create their profile by adding the required personal information such as name, residential address, age, etc.
They can edit the details whenever required.
Accessing users’ personal data, grocery business owners can send them the most relevant push notifications.
Browse & Search Products
It allows users to select a preferred product from a list of healthy groceries categorized in the app with description.
Grocery shoppers can choose their preferred products by applying different filters, sorting, and search criteria.
Add to Cart
Enable grocery shoppers with an option of Add to Cart. Allow them to add the items of their choice and buy it later.
Grocery shoppers can check and manage the products they intended to buy before making the payment.
Using this feature, users can ensure that nothing has been left behind or added extra into the list.
Multiple Payment Methods
Grocery shoppers should have access to all the payment methods.
These payment methods such as Debit Card, Credit, Card, Online Payment, Net Banking, Cash on Delivery, etc should be integrated into the app.
Users should have the flexibility to make a payment in a convenient and reliable way.
Allow users to pay online by integrating secured Payment Gateway in your grocery delivery app.
There are distinctive payment gateways available in the market such as PayPal, Apple Pay, Stripe, Braintree, and more.
These third-party gateways are quite secure and have all the payment methods that enable customers to make payments in a hassle-free manner.
The feature permits customers to schedule a specific time duration for receiving the orders or deliveries as per their convenience.
Order and Delivery Tracking
With the help of Google Positioning System (GPS), grocery businesses can allow grocery shoppers to track the real-time status of their placed orders and driver’s location.
By integrating Google Map feature, you can increase the trustworthiness of your business in many folds.
Leverage this feature for placing the order in a very convenient way. Buyers can access the order history anytime and place the same order whenever required.
Customer Loyalty Program
Create a discounts and offers zone for buyers where customers can view the latest deals.
Also, provide appropriate rewards to loyal purchasers to engage them for the long term.
Keep the users updated about your latest products or service offerings, discounts/offers/rewards, and new app features by sending Push Notifications to the users.
Customers reviews and ratings help flourish your app better. Collect users experiences about your app, it helps you improve your mobile app, provide better services, and plan stronger strategies for further growth.
Provide 24*7 customer support by choosing the right communication channel.
You can consider adding AI chatbots, phone, email, and online chat options to respond to customer queries and concerns.
Admin Panel Features
An intuitive dashboard with all the important KPIs and functionalities that allow the admin to track all orders received from the customers, manage various business activities, and provide services on the go and swiftly.
After receiving a confirmation about an order, the store manager can assign the order to the respective delivery man to deliver the order at the mentioned date, time and place.
Track the real-time status of product inventory and manage all the orders efficiently.
Admin can get better insights about whether the product is in-stock or out of stock.
If the product is not available, business owners can take the required decisions.
Admin would be able add products in bulk from the app backend.
As per the availability of the items, the admin user can enable or disable any product.
Also, the app allows to remove any item or team whenever required.
Admin can view and communicate with all users of the application.
Moreover, the business owner has the right to add or remove any users from the admin panel.
The feature allows admin to manage and view all the transactions that have happened through/in the applications.
Also, admin can manage and audit their tax and commission related data in the grocery app.
Real-time analytics tracks loyal grocery shoppers and extracts the important data that help businesses to define a strategy and plan on how to boost their user experience.
Admins can see the most successful discounts and offers that the buyers have highly consumed and make business decisions accordingly to accelerate their business growth.
Delivery Panel Features
Delivery Request Notification
Once the buyer confirms the order, the vendor/seller will receive the request for grocery deliveries along with the order number and required details such as a delivery address, contact number, etc.
Accept/Reject the Delivery Request
The delivery person can accept or reject the request if the location of a buyer is too far and it does not fall within the specified distance of free delivery.
Customer Location Tracking
Integrating Geo-Location services, the vendor/seller can assist the delivery men to track the buyers’ location easily.
There is a varied option available for location tracking such as GPS, Apple Map, Google Map, etc.
The vendor can integrate any one of these to leverage this feature.
In-app Calling or Chatting
The delivery person can communicate with buyers through voice call or chat using the grocery app only.
Store manager receives a notification about the delivered order along with its order number.
How much Does It Cost to Develop An On-demand Grocery Delivery App?
The cost of grocery delivery app development depends on varied aspects such as the business model, type of app (simple, complex & large scale), number of features and functionality, pricing model, platforms, the development team, and more.
To get an exact estimation of your on-demand grocery delivery app, you should opt for an experienced mobile app development company such as ours that provides software consultancy as well.
If you are planning to create an on-demand grocery delivery app, this post will help define the essential features that you have considered.
Stay ahead in the cut-throat competition by hiring a dedicated development team for your startup to develop a robust grocery delivery app.
Grocery app development demands a holistic understanding of the idea and the objective of the business. Hiring remote developers is anyway a better choice and this pandemic situation has made it cheaper for businesses to do so.
If you want to know why the dedicated developer model is a better approach then you can click on this line to know more.
If you are yet to find developers for your app development project then you can begin by consulting us. We know what drives customer expectations in this space and have already done and delivered grocery mobile apps.