The increasing amount of time we spend using apps and playing games on tablets and phone is transforming our digital expectations. Whether it’s at home or work we want the best user experience possible, and if we don’t get it, there could be trouble. As digital leaders we need to react – or risk getting left behind.
Businesses and organizations are quickly recognizing that the days of huge and cumbersome legacy platforms, providing terrible user experience, are numbered. At Archisys we have discussed many times with companies about the importance of creating a more rewarding user experience when taking their internal processes onto mobile platforms. Recognizing this is essential in making a change.
Digital makes things easier:
When things turn more difficult then there’s a serious problem. Most of us are happy to spend hours using Facebook, Flipboard, social apps and games on our mobile devices. The time disappears quickly as we enjoy the ease and simplicity of these apps. We find new friends, catch up with the news, share our day with the world, take pictures of what we eat and where we go.
These principles – of interaction, sharing, and fun – are fundamental to creating an app that works. If you want to create an app for your workplace, you need to introduce all of these aspects – all wrapped up and delivered within a piece of software that functions perfectly.
The good news is that it’s not impossible; you just need some inspiration and some lateral thinking. It’s what the best digital agencies can do for you.
In designing and developing a mobile application that will be widely adopted, a pleasure to use and one that will keep its audience engaged, we need to take a cue from the best. Inevitably we will look at some of the giants in the field like Apple, Android, Facebook and so on. But it’s also about understanding what makes the new entrants to the market – keen to disrupt it with new and exciting developments – so successful.
In the digital world, there is no monopoly on good ideas, they can come from anywhere, anyone and at any time.
We encourage every one of our clients and customers to stay in touch with technology, using and enjoying apps in their personal and professional lives. It’s part of our business to stay in touch, but we don’t do it for that reason – we do it because we love it.
If you’re considering an app for your business then spend some time exploring what’s currently right and wrong with the process. Then spend some time figuring out how digital can improve the process. Only then will you be in a position to dive into digital.