We are amidst a digital revolution, and the pandemic has played a significant role in shaping the digital trends as they are today! One of the sectors that have witnessed a notable impact is the online retail sector. Where on one end, we see many hybrid e-commerce stores gaining popularity, on the other, mobile commerce is surging.
- Rising at the same pace, the total m-commerce share is estimated to reach as high as 72.9% by the end of 2021.
- The global mobile commerce revenue is increasing at an average YOY (year on year) rate of 33.8%. And it is expected to cross the mark of $3.56 trillion by the end of 2021.
So, if you are an online retail business or planning an entry into the e-commerce world, you cannot ignore mobile commerce trends.
Here we will discuss the mobile commerce trends that will rule 2021 and shape the future of online retail. And we will understand how to leverage these trends for your e-commerce business. Let us get started!
Mobile Apps will Dominate M-commerce Sales
So, we already know the handy nature of smartphone devices makes m-commerce all the more preferable for shoppers. But, we also need to understand that shoppers would choose user-experience over anything. And mobile apps take a lead here.
- According to the stats, 85% of consumers choose a mobile app over a mobile website. And it is solely owing to the fact that mobile apps deliver a better user experience.
- Moreover, another survey reveals, a mobile app offers 157% higher conversions than a mobile web session. So if you are looking for higher conversions, mobile commerce apps would help you lead.
- While the average order value from an e-commerce website is $92, the order value from a mobile app is $102.
Now, how e-commerce mobile apps become an important trend in 2021?
So, as e-commerce penetration through mobile devices increases, people have started depending on mobile commerce applications over mobile websites.
A survey from 2019 reports that 57% of US consumers switched to a mobile app to learn about a product instead of a mobile website. Now, this number is expected to grow significantly in 2021.
You need to start choosing e-commerce mobile app development to extend the reach of your retail business. Most businesses today offer special discounts to users for installing their retail mobile apps. It helps them grow their conversions and increase their brand presence remarkably.
Interactive and intuitive retail mobile apps will soon dominate the entire e-commerce sales. With this, smartphones offer you the highest reach and conversions across all mobile devices.
Augmented Reality Redefines the Shopping Experience for Consumers
The M-commerce industry is growing, and so is the competition in the industry. AR and VR technologies can help you establish a notable presence in the industry.
Many brands have already started utilizing augmented reality (AR) to redefine shopping experiences for users.
IKEA Place is an e-commerce mobile app that incorporates AR to help shoppers enjoy an insightful furniture shopping experience. One could use the AR-integrated app to virtually project the furniture products offered by the company in their real interior spaces. It helps them check if the furniture blends well with their interiors.
Going a step ahead, the brand allows users to try custom colours and furniture models for these projections. The users can later share their customized product requirements digitally with the company, through the app itself.
Many other clothing e-commerce brands are also offering AR-integrated retail mobile apps that allow customers to digitally try clothing and fashion accessories.
The overall idea behind AR-based mobile commerce apps is to deliver an engaging shopping experience to the users allowing them to make informed shopping decisions. It minimizes the risk of buying the wrong product, thus increasing the conversion rate.
Many brands use AR shopping experiences as a major USP for promoting their m-commerce brands.
The AR & VR market is growing significantly, and it is expected to reach $35 billion by 2025.
Tech leaders like Google, Facebook, and Apple are readily investing in AR technology. And we are likely to see many new AR & VR trends in the mobile commerce world in 2021.
Shoppers Appreciate Seamless Omnichannel Experience
Owing to the increased number of hybrid e-commerce stores, users now appreciate omnichannel shopping experiences. Retail brands now allow customers to shop through multiple channels including, e-commerce websites, retail stores, and mobile applications.
- In fact, 61% of US consumers use their smartphones in stores to check product prices.
- Moreover, 63% of US consumers check for discount coupons online while making in-store purchases.
- 82% of smartphone users consult their smartphones before making an offline purchase.
Akin to in-store purchases, online shoppers now prefer to compare product prices offline and on different platforms before making a purchase decision.
It is crucial to know:
73% of shoppers make purchases through multiple channels. And 75% of them strongly prefer a consistent multi-channel shopping experience.
In fact, an inconsistent omnichannel experience by a brand can be off-putting for a majority of online shoppers. 73% of consumers don’t mind switching brands if a brand fails to offer them a consistent omnichannel experience.
The pandemic situation has also given a significant push to the omnichannel shopping trend in 2021.
How can you attract more omnichannel mobile shoppers?
If you have an e-commerce website, expand your reach with e-commerce mobile app development. And try to offer a consistent shopping experience across all your marketing platforms.
You can also use your retail mobile app to grow sales across other channels. For example, if you own a physical store, you can promote curbside pickup for local orders from your mobile app. This way they can get products faster and save on extra delivery charge. You can also send discount notifications to your app users as soon as they enter your store. It will help grow your conversions.
You can also promote your mobile commerce app by offering people discount codes for ordering through your app. You can tag these discount codes on your website or your physical store.
One-click Ordering Is Crucial for Conversion Rate Optimization
One of the main reasons for higher cart abandonment is the long checkout process. And one-click ordering is a way to almost eliminate this long checkout process. It is an important mobile commerce trend in 2021.
A typical e-commerce checkout process requires us some basic details like –
- The customer name;
- Credit card number;
- Credit card expiration details;
- Card verification number;
- Billing Address;
- Shipping Address;
- Contact Details (Email, Phone No.)
Now, entering these details every time we have to place an order, can be a hassle. And this leads to the rise in shopping cart abandonment.
According to a survey:
- The shopping cart abandonment rate for desktop sites and mobile websites are 68% and 97% respectively.
- While the shopping cart abandonment rate for mobile commerce apps is just 20%.
So, what is the reason for this huge difference? Clearly, it is owing to the one-click ordering feature of mobile commerce apps.
Websites require you to submit your checkout-related information every time you need to place an order. While M-commerce applications allow shoppers to store their checkout related information in the app itself.
So, the shoppers can edit or skip the checkout information and directly move to the payment page where they just need to submit their card verification number. It eliminates the hassle associated with the long checkout process.
The one-click ordering feature boosts the conversion rate for e-commerce businesses. And the shoppers enjoy a convenient shopping experience.
Today, one-click ordering has become a must-have feature. So, customise your existing mobile commerce app for the one-click ordering feature. And if you still don’t have an e-commerce mobile app, start building it today.
Mobile Commerce Leverages Social Media Better
Social media has been one of the most crucial business promotion platforms for e-commerce businesses. Most retail businesses have been promoting their business and offerings on social media.
However, previously businesses felt friction in converting social media engagement into sales. But, with the introduction of shoppable business pages and posts, businesses can now sell products directly through social media.
Facebook e-commerce pages allow brands to list products and directly sell them through the Facebook mobile app. While, Instagram shoppable posts allow businesses to tag products (with details), and the users can directly tap on these products to make a purchase.
These features allow brands to easily convert social media traffic into sales. The users do not have to search and navigate to the product pages, instead, it is like bringing m-commerce to your social media feeds.
Every month 130 million users tap on Instagram shoppable posts. And another study suggests that brands who have employed shopping features on Instagram were able to increase their traffic by 1,416%. These brands gained a 20% increase in revenue through Instagram shopping.
Many more brands are likely to explore the shopping features on Facebook and Instagram in 2021. And this will be an important m-commerce trend for retail businesses.
Mobile Chatbots Will Gain Importance
Chatbot technology is not something new. We have been relying on chatbot assistance for years now and it is still a crucial website development trend. But we haven’t yet witnessed much use of chatbots on mobile apps.
Some retail brands have been utilizing chatbots on the mobile platform. However, most retail businesses are still to try this technology on their mobile commerce apps.
In 2021, more brands will gear up for adding chatbots to their retail mobile app solutions. And will start leveraging its benefits. The key benefits include:
- 24-hours bot assisted shopping experience for consumers
- Prompt answers to general queries
- Better shopping experience
- Help-related queries and complaints are resolved faster
- Chat sessions create useful customer data for personalized marketing
Owing to the above benefits, businesses can expect more sales from their e-commerce mobile apps.
Chatbots have been assisting the shopping experience for desktop e-commerce websites for a long time now. And the technology has been adding towards higher conversions considerably. So as brands extend these benefits seamlessly to their mobile commerce apps, it is better to stay ahead of the curve.
Mobile Payments Are Convenient
The mobile payment trend has become significantly popular over the years and by now many e-commerce businesses have already started offering mobile payment capabilities to shoppers.
According to Statista:
- There are over 64 million mobile payment users in the US.
- 28% of US consumers prefer to make mobile payments most of the time.
- The volume of mobile payments is growing notably at a rate of 62% annually.
- The mobile payment volume is expected to reach $274 by the end of 2021.
With that said, mobile payments is a crucial m-commerce trend that will dominate 2021, and it will lead to unwaveringly.
Smartphone users readily use mobile payment wallets like Apple Pay and Android Pay to make online transactions. And Apple Pay is the most popular mobile wallet in the US.
Mobile wallets make one-click ordering all the more convenient for shoppers. Thus, it offers considerable growth in m-commerce conversions.
Moreover, mobile payments aren’t just restricted to mobile shopping, but consumers find it convenient to use mobile payment options for in-store purchases as well.
So, if you go for retail mobile app development, ask your technical partner to incorporate popular mobile wallets in your app. It will help you reduce the rate of shopping cart abandonment and increase your overall sales.
Gear Up for Voice Shopping
Voice search has been here for a while now. And it has become a part of our day-to-day lives. Whether we want our smart speakers to play us a song, or ask our smart devices to tell us the directions, we use voice search conveniently.
Voice search is growing remarkably. But we have just witnessed the tip of the iceberg. Voice search technology has a lot more to offer, and one of these areas is voice shopping.
Consumers have already started using voice shopping. And it is expected to reach $40 billion by the end of 2022.
Let’s understand the voice shopping trends that are important for your business:
- 51% of users are using voice shopping to research a product online.
- 36% of consumers are using voice commands to add a product to their shopping cart
- 22% of shoppers are using voice commands to make a purchase.
- 30% of shoppers are utilizing voice search to track their package.
The above trends clearly state that voice shopping is here to stay.
It is the right time for e-commerce businesses to optimize their mobile apps and websites for voice shopping. It is an eminent mobile commerce trend in 2021.
Into the Conclusion
The M-commerce sector is disrupting the online retail world and it will dominate the shopping trends in the near future. Until e-commerce businesses do not optimize for mobile platforms, they are at a high risk of losing a significant amount of potential customers.
Retail mobile apps will dominate as the major m-commerce trend for 2021. The chances of winning with an e-commerce website are low, and you need to choose retail app development for growing your conversions on the mobile platform.
Moreover, most of the m-commerce trends point towards enhancing the shopping experience for consumers. Be it through one-click ordering, voice shopping, AR-assisted shopping, or the growing popularity of mobile wallets, consumers will choose convenient shopping experiences.
Shoppable pages and post features will help businesses maximize their conversion-potential on social media, and will grow their sales. With this, m-commerce will witness the use of chatbots that were previously popular on desktop sites.
Businesses need to understand that the online retail sector is growing rapidly, and they cannot win with half-baked efforts. 2020 has already accelerated the growth of omnichannel sales, and businesses would have to adapt to the trend in 2021. Lastly, as aforementioned, e-commerce mobile applications will be crucial to your business success.
So, study the top m-commerce trends discussed above, and follow the tips mentioned alongside to make the best of 2021. Further, if you wish to consult or opt for e-commerce mobile app development, connect with us.