Mobile app development trends are constantly changing. It’s crucial that developers stay up-to-date accordingly.
This is something to consider even if you’re not a developer yourself. For example, if you’re looking for an iPhone app development team to help you turn your idea for an app into a working product, you need to partner with developers familiar with the latest trends in iPhone app design and usage.
In 2021, app development trends worth being aware of will include the following:
Expanded Use of AR & VR
Augmented and virtual reality is rapidly becoming more mainstream as their usefulness becomes more apparent.
Apps such as Pokemon Go! initially introduced the appeal of AR to many users. However, AR isn’t just for gaming.
For example, now you can use AR and VR apps to “try on” makeup through your phone, see how a piece of furniture would look in your home before ordering it online, and much more.
Embracing the Internet of Things
AR and VR aren’t the only innovations set to have a greater influence on app development trends in the next year. As Internet of Things devices become increasingly popular, there’s a good chance demand for IoT apps will also be on the rise.
The nature of these apps will likely vary widely. For example, some IoT apps may allow users to remotely adjust their home’s thermostat or security system, while others will make it easier to order from an eCommerce retailer simply by speaking to a chatbot. On that topic:
Chatbots Go Mainstream
The idea of a chatbot has always made sense. A bot that can “talk” with a user to help them navigate an app or is certainly a convenient feature in theory.
However up until somewhat recently, many users have found that chatbots struggle to “understand” or communicate with them in a natural way. That’s begun to change thanks to such innovations as natural language processing.
Today’s chatbots are much more impressive and humanlike than those of just a few years ago. Thus, across a range of industries and fields, it’s likely apps will feature chatbots more often. They simply make accessing an app’s various features easier than ever. In some instances, they can also help companies save money by eliminating the need for large customer support teams. On top of that, because a chatbot doesn’t need to take a break the way a human worker might, customer support will be more responsive.
Developers have begun to realize that cloud tech can help them overcome a challenge all apps face: convincing users to download a particular app in the first place.
There are many reasons a user may be hesitant to download an app. However, often, users simply can’t justify using up more of their phones’ storage.
The cloud may change that. When apps can retrieve data from the cloud, they take up less space on a device. Naturally, when users have more storage space to work with, they may be more inclined to download apps that they otherwise wouldn’t have. Of course, using less space may also improve a device’s performance.
The Rise of AI
Don’t let the reading scare you! While “the rise of artificial intelligence” may sound like the title to a dystopian sci-fi film, it’s actually an app development trend that is resulting in products that offer users personalized experiences.
That’s important. Research consistently indicates that personalization is becoming increasingly appealing to consumers. Brands must find ways to deliver it.
AI can help by essentially “learning” about an individual user every time they use an app. For example, an AI can analyze the unique behaviors of an eCommerce app user to offer more relevant product suggestions in the future.
Along with AI, chatbots will become more popular across a range of app types. Improvements in chatbot technology have resulted in bots that can now more effectively “understand” user requests, helping them navigate apps and access features simply by talking.
The Importance of Mobile Wallets
This is a trend that applies specifically to eCommerce apps. By now, mobile wallets aren’t novelties. Many people use them to make and receive payments.
For young people in particular, mobile wallets will likely be an accepted go-to method for making purchases. The convenience they offer is simply more appealing than having to enter credit card information every time they want to buy something online.
With that in mind, eCommerce apps that don’t currently accept payments via mobile wallets must now do so. If they don’t, younger users will be far less likely to make purchases through them.
Whether you’re a developer, or you’re hiring developers to create an app for you, keep these trends in mind moving forward. Additionally, remember that new trends will always be on the horizon.