Why Mobile-first E-commerce is the Fate of Online Retail
Technology has taken a sudden boom in the last few decades, and with each passing hour, it is enhancing its grip across every NOOK and cranny. Almost every second person you will encounter in your day-to-day life right now is either scrolling, zooming, clicking on their smartphone. Because of the introduction of smartphones, the technology sector has witnessed a paradigm shift that doesn’t seem to be stopping.
According to the Statista website, there are currently 6.37 billion unique smartphone users up till 2021. And this could potentially increase to 2% per year! Shocking right! Well, with such a growing pace, mobile commerce is inevitably gathering a lot of eyeballs and becoming a massive portion of the e-commerce sector.
Let’s break it down a little. What comes into your mind when you see a smartphone? A device to scroll social media, play a game, call and have a friendly chat with your loved ones. Well, smartphones are much more than that. It is an ocean of endless possibilities where you can not only connect with the world but explore opportunities to provide and boost your e-commerce experience.
Sounds slightly overwhelming, right? It could be, so let’s dig into what mobile could offer us in terms of e-commerce or Mobile e-commerce as we say it.
What do you mean by mobile e-commerce?
Mobile e-commerce is a part of e-commerce where you use mobile devices like tablets or smartphones to make an online purchase.
It is estimated that 1.8 billion people worldwide made an online purchase in 2018. and it is estimated that the global retail sale could grow up to 4.8 trillion dollars by 2021!
That’s impressively insane.
Mobile e-commerce is a fantastic way to engage with your customers and give them better opportunities to explore your products and services from the comfort of wherever they are whenever they want, just with the tap of a finger! Cool, isn’t it?
If you have a desktop version of your website, it is essential for you to start thinking in the direction of a mobile-friendly website as well.
In this blog, we will walk you through 6 critical factors as to why you should be taking more mobile-first e-commerce seriously and customize your website, design, and approach accordingly.
Ready? Let’s dive in:
6 Factors that make Mobile-first E-commerce Crucial for E-commerce Success
1. Better customer experience
How many times have you heard that the customer is king? With the practical mobile-first e-commerce approach, you can turn that statement into reality by giving your customers an improved and enhanced shopping experience.
Business is all about people. The better you cater to them, the more your business will grow. In today’s market, where there is a tremendous amount of competition, it has to be customer-centric no matter what you do.
The first approach towards providing a satisfactory customer experience is to map out their entire product purchasing journey and make it feasible for them so that whenever they think of a product, they think of you. A mobile-first e-commerce approach can play a huge role here and could help you convert visitors into authenticated customers.
Not long ago, many online retailers used to spend vast amounts of resources on providing a great customer experience to their desktop users and not paying much or no focus on the website’s mobile version.
Considering the exponential growth mobile e-commerce is experiencing, it is more crucial than ever to take the mobile-first e-commerce approach more seriously. Nowadays, more shoppers visit the retailer’s website to purchase a product or inquire about it from mobile devices rather than the desktop because it’s convenient; make it easier for them to compare the prices and quality; check reviews, share feedback, and so much more!
2. Making your website visually appealing
One of the most significant advantages in moving towards the mobile-first e-commerce approach is that you can play around with space.
When dealing with the desktop version of a website, you have a lot of space to play around with, where you can add content images, videos, and whatnot.
However, when you are dealing with the mobile-first version of the website, you have to swim in less space.
Let’s face it, no matter how innovative, smart or big your smartphone is, it has a smaller screen size as compared to a desktop. It is more crucial than ever to think about what not to put on your mobile-first website rather than stuff it with information that could overwhelm the customers.
Many desktop features do not sit well on mobiles, such as images used, menu and navigation function videos, and large text content. Some key elements that might look appropriately arranged on a desktop version could cause chaos when the same is opened on a mobile.
Some designers arrange those elements rather than redesign and make them adaptable for mobile users, resulting in a poor and clumsy appearance that could hamper your e-commerce growth.
There has to be a solution for that! What if I tell you that by focusing on the critical elements needed to design a mobile e-commerce website, you can increase your productivity and save time and provide a user-friendly experience by sitting all that in less space. No, no, it’s not a fantasy; you can get that done with the help of a responsive framework!
A responsive Framework helps you to create a website that is responsive or adjustable to different devices. A responsive website simply adjusts itself to match the environment it is being viewed, such as screen size, platform, and orientation. Since there are different types of mobiles available and other operating software, the responsive framework is the perfect fit and need of the hour.
By making your website responsive, you are making it flexible to adjust itself on the various flatform you view the site. So it will be one site that fits on every device.
One important thing to note here is that the responsiveness of a website is adjusting it to the screen of the particular device and the user experience. A carefully curated and well-designed responsive website could enhance your user experience while aesthetically pleasing to the viewers.
3. To keep up with Google’s mobile-first indexing update.
On July 1st, 2019, the world’s most favourite search engine Google, made one of the most significant announcements to enable mobile-first indexing by default for all new and previously unknown Google search websites. This has caused a drastic shift in the way people browse the website; this was adopted after the monumental importance of mobile devices in our life.
Due to mobile-first indexing, optimizing your mobile website version is as essential as maintaining your desktop one because mobile indexing is now the default for ranking websites.
Google has some website bots or crawlers that crawl your website, store its data, so whenever someone is searching for a query by typing a set of keywords in the Google search and if Google finds that that particular query is related to the content on your website, Google will display your site in the search engine results pages.
Mobile-first indexing became the default for ranking websites in the search engine results pages. The Google smartphone crawler will now mobile site first and analyze mobile-friendly content to index the web pages, snippets, etc.
Long story short mobile-first indexing enables Google to primarily use the mobile version of the content for index send and ranking of the website.
Well, if you are scratching your head to check if your site is mobile-first indexing or not, we have got the perfect solution for you. It’s called Google search console. And most importantly it is free!
All you have to do is create an account on the Google search console, add your website to that tool, verify it, and you will start getting data on the performance of your website.
Suppose you want to confirm whether or not you are on mobile-first indexing. In that case, all you have to do is open the search console and run a quick URL inspection of your website by entering it into the textbox at the top of your screen; it will help you with the deep analysis of the same.
If the crawled element shows Googlebot smartphone, then you can take a sigh of relief because this means that Google is crawling your website mobile-first.
Google has made mobile-first indexing by default ranking factor. It is crucial to optimize your website accordingly and rank higher on the search engine results page.
If you aim to rank on the first page of Google, it is essential that you take the mobile approach very seriously. Want to know in-depth? Take a look at the tips carefully curated by the google experts on how you can enhance your website while keeping the focus on Mobile-first.
4. Boosting your Conversion Rate
Boosting your conversion intake is the ultimate goal of the marketing strategy.
Brand awareness would be the first step for your respective e-commerce business; however, in most cases converting your customers will be the final step of the plan.
The average conversion rate of desktops keeps on fluctuating, and the competition between them is quite stiff! However, based on the market research, it has been found that mobile was the primary device from which consumers browse the web, and 50% of all online sessions were gathered from smartphone devices. In contrast, the desktop was only able to encounter 41% and only 9% word from the tablet.
This gap between desktop and mobile doesn’t seem to be too much at the moment; however, considering the pace of the mobile industry is growing, the mobile conversion rate is inevitable to increase up to 10 folds in the coming time.
Now, what all essential elements are there on which you have to focus on boosting the conversion rate from a mobile-first e-commerce site?
The first and foremost will be a creative and concise call to action button.
A call to action button, or CPA as we call it, is a marketing instruction that tells the user to take some specified action. It is utilized to provoke an immediate response and boost up the converter. A CTA could be anything from the signup newsletter, contact us, check out this free voucher, etc.
For your mobile-first website, all you need to take care of is that you have a specified and relevant call to action on your side places at the user-friendly location.
More than 78% of the users use their thumb to explore the internet, so you need to make sure that your respective call-to-action is placed in the term friendly location of your website so that it is easily accessible to the user; that way, you can increase your conversion rate along with providing a feasible mobile-first e-commerce experience.
5. Easy sharing of content
Suppose you saw a very funky dog collar, and you would like to share it with your friend to get his thoughts on it. Wouldn’t it be much more convenient to share it by mobile as nearly 83% of smartphone owners use social media from their phones?
Making a website mobile-friendly makes it easier for the user to share your respective URL of the webpage directly on different social media apps.
Let’s add another perspective to it, and there is a subtle difference between a mobile-friendly website and a mobile app. With a mobile-friendly website, the user does not have to download an app or open it every time they want to browse anything on your website. As a mobile website is a compatible version of the desktop size with key elements to access it from their smartphone directly, it makes it easier for the user to share content between devices.
Now the advantage for the same is going to be that an app utilizes a lot of space in the user’s smartphone. In contrast, a mobile website can be easily accessed from any search engine by typing simple keywords or the website’s name.
The user might delete the app later; however, you cannot delete a mobile purse website, and you can refer to it whenever you want and wherever you are.
Mobile-first e-commerce will be the new face of the online shopping universe.
The mobile commerce sector is growing, and it is not far away that it will dominate the retail market and transform the way people shop for products. Considering nearly everyone is on their smartphone and using it multiple times of the day, it is very crucial to know that your approach should be mobile-first; however, let’s not limit ourselves to just a mobile-first website, chances of putting yourself ahead with exploring new technologies and integrating them with your website in order to enhance user experience.
There are numerous ways to enhance the user experience by providing augmented reality assistant shopping experience boys shopping, lucrative mobile shopping discounts, and vouchers. This will make the mobile shopping experience fun and convenient for the customers and fruitful and converting for yourself.
The online shopping market is growing and changing so rapidly that retailers need to make sure that they have to keep themselves updated and adapted to match pace with the accelerated growth and ok for various channels in order to steal their business and reach.
In 2021 you cannot move ahead with the strategies that work fine for the 2015 market. You have to adapt and adopt new technologies, merge them with your business, and in order to reap the benefits. Last but not least, e-commerce mobile websites are crucial that have been playing and will obediently play a very crucial role in your business success if appropriately utilised.
Before parting ways, let’s give you some tips on how you can take one step forward in a mobile-first approach and cater a sustainable and convenient mobile-first e-commerce shopping experience to your customers.
High-performance website pages
Ensure that your mobile website does not take longer than 3 seconds to load because the more time it consumes for the website to load, the more impatient the user will get, and they will just toss it off and go to some other website or possibly your competitor.
Google page speed insight checker is a free and efficient tool to check the speed of your website on desktop & mobile.
In order to speed up your website, you can reduce all those junk codes or the other elements that are dragging your website’s speed down and work accordingly!
Great UX performance
The more catchy, creative, and attractive your website is, the more chances that the shopper will return to the online store, and again this contributes to a high mobile user experience.
Being creative does not mean that you unnecessarily stuff the website with tons of graphics and designs.
You need to analyse, plan & design the elements which can be kept on the mobile website version.
That way, the approach here could be to carefully curate your mobile website’s design so that it doesn’t become too overwhelming for the user; instead, it becomes convenient and quite feasible for your lovely customers.
Switch to a Mobile Compatible E-commerce Platform
Now that you know mobile-first e-commerce is crucial for your retail success. You must make sure that you aren’t settling for a platform that is not mobile compatible.
Some e-commerce platforms are still following the old, desktop-compatible e-commerce format. And they fail to support you with a mobile-friendly website. This is highly likely to affect your overall sales and conversions. Moreover, with mobile-first indexing doing the rolls, you might never be able to see your e-commerce site on the first page of Google.
So, it is advisable to choose an e-commerce platform that shows complete support for the mobile platform, be it a mobile site or mobile app.
Further, if you want consultation on the best e-commerce platform for your business or wish to bring mobile-first e-commerce into practice, feel free to connect with us.